Physician POV

Physician POV is a service provided by Customer POV, a small opinion research agency which also does market research for companies and government agencies who create new treatments for patients.

Physician POV interviews physicians regarding a limited number of conditions which have particularly important unmet needs or which physicians believe are underserved.

Our current and recently completed studies interviewed oncologists, surgeons, gastroenterologists, hepatologists, endocrinologists and rheumatologists.

Interviews for each study are by invitation only. We only interviews physicians who have been nominated through a systematic process (e.g., medical records indicate treating patients with a condition) or nominated by thought leaders for a specific condition.